Best overall distributor:
Womack Electric Supply
Womack Electric Supply is well-known for The Womack Way, but took it a step further this year with a focus on the customer journey map that highlighted the complexity of the buying process from the customer viewpoint, but explained it in a way that was easy to understand for internal employees.
Marketing Manager Rhonda Aherron said it was a way to solidify the company philosophy so every employee could visualize the customer's position at any point in time.
"It started when our president sent me an article on customer journey mapping and I realized it really fit in with The Womack Way," she said. "It's taken a long time to put together, but for each position in our company, it talks about the touch points, how the customer is feeling and what we need to do."
"We work hard to make sure that our employees understand their importance to our customer; and, equally hard educating our customers on how each employee plays an important role in the process," said Carolyn Herring, marketing associate. "The chain is only as strong as its weakest link. We don't want weak links."
Legrand's team was cited in particular for campaigns that focused on the future, not just pushing product. Part of the success of that approach likely stems from the fact that it truly reflects how Legrand’s employees see the company.
"This year especially, the awards appear to recognize Legrand’s 'future focus': home automation and the Internet of Things (IoT), plus mobility and the need to stay connected (and charged)," said Don Torrant, director of channel marketing & market development, Electrical Wiring Systems. "Legrand’s Eliot Program launch event demonstrated how, on a global scale, Legrand is already positioned to be a leader in the IoT space while redefining basic wiring devices.
Of course, there is a fine line between being forward-looking and being so far ahead of the curve that some of your prospective customers can’t keep up. Legrand avoids that by ensuring its future focus is solidly grounded in current needs. "We look to our customers to understand the trends they are seeing or to find a gap in the market," said Rebecca Gounaris, director of marketing, "but we are also paired with a lot of large partners who keep us grounded."